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Rebranding Your Organization

Longstanding provider organizations are increasingly seeking to update their corporate image and project a modern look to their delivery of housing and care services. A "Corporate Rebranding" is a means to this end, through which the organization is renamed and begins a marketing campaign to re-introduce itself to the public and potential consumers. A Corporate Rebranding can take many forms - changing the legal name of the organization itself, developing fictitious names for the organization and its various components and subsidiaries, and, in some cases, changing operational models or developing additional services for consumers.

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